March 26th 2008 The Dinah Shore “MWAH!”
Dinah Shore (born Frances Rose Shore February 29, 1916 - February 24, 1994) began her one-hour program, The Dinah Shore Chevy Show, on NBC in 1956 (10/5/56 - 5/12/1963). The theme song for the show was “See the USA in your Chevrolet…” and it always ended with Shore’s signature kiss to the television audience that was punctuated with a “MWAH!”. The lineup for her show usually contained two or three guests drawn from the worlds of music, sports and movies.
In this clip from 1960, Dinah enjoys Johnny Carson’s banter about her cat (”he’s teaching our musicians in the band to be real cats”), and he then shows her a TV museum where she opens a can that supposedly holds a kiss from her very first Chevy show. She releases the kiss and When she tries to replace it, Carson encourages her to give it a little more “MWAH!”
